Tuesday, January 27, 2009

Will President Obama Continue to Embrace Social Networking?

Whether or not you agree with President Obama's politics, you have to appreciate the savvy he and his campaign exhibited in their embrace of social networking and other web technology. His campaign's extensive use of YouTube, Facebook, Twitter and other Web 2.0 engines may have proved crucial in turning out key demographics in key geographies in the election.

Further, his embrace of "open" comments and digg style voting on his campaign website provided a forum and focal point for his supporters and gave them the impression that their voices were being heard.

However, it remains to be seen if this embrace of emerging technologies will carry forward into the oval office. On the one hand, President Obama has apparently fought hard and won the right to keep his blackberry for personal use. On the other hand, President Obama's new whitehouse blog does not have the comment or voting features that were featured so prominently on his campaign site. Perhaps social networking and its inherent freedoms was more of a campaign tool than a permanent feature of President Obama's administration? Only time will tell.

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Dividends and Preferences by Hank Heyming is licensed under a Creative Commons Attribution 3.0 United States License.